Internationale bedrijfsstrategieën

Het belang van betaalopties die lokaal de voorkeur hebben

E-commercebedrijven hebben enorm baat bij het ondersteunen van de betaalplatforms waaraan internationale klanten de voorkeur geven bij het afrekenen, schrijft een directeur van MotionPoint.

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MotionPoint

17 mei 2016

1 MIN. LEZEN

Charles Whiteman, MotionPoint’s SVP of Client Services, recently shared a list of emerging global payment trends with readers of Total Retail.

When e-commerce companies support locally-preferred payment methods, they generate much higher traffic, conversion and revenue metrics, Whiteman said.

For instance, "e-wallet platforms represent an ever-growing sector in this space," he wrote. "In fact, Worldpay believes purchases made via e-wallet platforms will overtake credit cards in three years. Research suggests global consumers believe these PayPal-like platforms are more secure and convenient than credit cards."

By combining MotionPoint's proprietary data (gleaned by operating more than 1,200 translated global websites) with third-party information, Whiteman shared locally-preferred payment options for several key global markets, including France. Germany, Russia and South Korea.

Read the full story at Total Retail.

Laatst bijgewerkt op 17 mei 2016
Avatar van MotionPoint
MotionPoint

1 MIN. LEZEN