Gelokaliseerd omnichannel is de sleutel tot succesvolle wereldwijde expansie

Bij uitbreiding van uw merk naar wereldwijde markten zou omnichannel-lokalisatie een sleutelrol moeten spelen, schrijft onze EVP.

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MotionPoint

15 april 2019

1 MIN. LEZEN
Craig Witt
Craig Witt

Companies often localize their websites to generate awareness, engagement and sales in domestic and global markets. However, they often overlook the opportunity to serve customers in other important channels, says EVP Craig Witt in an article for Retail TouchPoints.

International customers are more likely to discover a brand through channels other than its website, such as social media, localized pay-per-click or promotional material.

Witt provides actionable insights for localizing omnichannel, such as:

  • Meet global customers’ demand for rich, robust engagement through social media, emails and more, localized in their preferred languages
  • Prioritize channels that benefit your business goals, like boosting brand sharing, increasing discoverability in search results, and offering education throughout the customer journey
  • Prevent delays in production and increases in costs by using one translation vendor that can handle all omnichannel content, including images, videos, interactive applications and more

Learn more at Retail TouchPoints.

Laatst bijgewerkt op 15 april 2019
Avatar van MotionPoint
MotionPoint

1 MIN. LEZEN