Website translation helps e-retailers serve customers in global markets, a MotionPoint executive recently told Retail Merchandiser, but to really boost sales, brands should leverage cultural fluency.
'Cultural fluency' geeft aan dat men begrijpt welke culturele verschillen van invloed zullen zijn op merkperceptie en aankoopbeslissingen", legde Craig Witt, EVP bij MotionPoint, uit.
Witt outlined several ways to leverage this intelligence, including:
- Catering to market-specific concerns, such as online privacy
- Understanding regional search engines, to maximize regional SEO
- Supporting local payment platforms
Read the Retail Merchandiser story to discover more insights.
Laatst bijgewerkt op 20 september 2017