What does it do?
Brand Voice AI is a key component of Adaptive Translation™, MotionPoint’s flagship solution that not only delivers the highest-quality translation—but also gives you the flexibility to define and prescribe the level of quality that’s right for your content, your budget, and your brand.
It works alongside our Memory Optimizer and AdaptiveQE to power a dynamic, intelligent workflow that captures the essence of your brand—in different languages, markets and digital touchpoints.
How does it work?
Brand Voice AI starts by deeply understanding your brand's identity. It ingests your:
- Style guide
- Glossary of terms
- Product names that should stay in English
- Tone and voice preferences
- Translation Memory (Memory Optimizer)
This data is then baked into a neural machine translation model (NMT) customized to your brand in each target language. The result? Translations that sound like you, not a machine.
Example:
If your product is called GlowStick™—and you want it referred to as GlowStick™ in every market, not as BâtonLumineux or PaloBrillante—Brand Voice AI ensures that preference is always respected when translating content in French or Spanish.
Backed by internal testing, Brand Voice AI achieves up to 65% higher quality than generic machine translation alone. It's like giving your brand a multilingual voice that never goes off-script.
What does it integrate with?
Brand Voice AI works through Adaptive Translation, which seamlessly connects to any CMS, CRM, or ecommerce platform. From marketing sites to eCommerce platforms, chat interfaces, or product content hubs-Adaptive Translation™ brings Brand Voice AI to wherever your content lives.
⚠️ Brand Voice AI is not sold separately. It's fully integrated into the Adaptive Translation engine-ensuring consistency, scalability, and efficiency from day one.
What is the impact?
Our internal research found that Brand Voice AI delivers 60–80% better quality compared to generic NMTs—saving time, money, and manual effort:
- Fewer human edits needed
- Lower post-editing costs
- Faster go-to-market timelines
- More brand-consistent experiences
By enforcing your voice and reducing inconsistencies, Brand Voice AI doesn't just translate better-it translates smarter. And with less need for human rework, your localization budget goes further, without sacrificing quality.
Even smarter with AdaptiveQE
To maximize quality without overextending your budget, Adaptive Translation™ also includes AdaptiveQE—a proprietary translation estimation AI model that grades the quality of your Brand Voice AI’s output.
Here’s how it works:
- AdaptiveQE analyzes translations from Brand Voice AI and escalates the translation that may benefit from human review (human translation).
- This allows your team to strategically allocate your translation budget—only applying costlier human review / translation when necessary.
- The model’s scoring logic is fully adjustable—you can set it to evaluate more strictly or more leniently, depending on the importance of the content, like product checkout flows vs. cookie banners.
Together, Brand Voice AI + AdaptiveQE help you hit the perfect balance:
Best-in-class translation quality. Smart human involvement. Cost efficiency.
Want to sound like you in every language—and do it without breaking the bank?
Get a Demo