Het vertalen van websites helpt B-2-B bedrijven en marketeers

Inleiding

B2B companies that aren’t localizing their websites for global markets aren’t living up to their potential, writes Craig Witt in Website Magazine.

In addition to translating their online content, companies can leverage other customer-centric best practices, Witt wrote. Het gaat onder andere om:

• Ensuring your localized website remains as fluid and timely as your primary-market site
• Support local payment platforms when relevant
• Include on-site search functionality, available in locally-preferred languages

Read the story at Website Magazine for more best practices.