Now’s the time for luxury brands to take their e-commerce efforts to the next level and expand internationally, writes Charles Whiteman in a recent post at Retail Merchandiser.
Whiteman, MotionPoint's SVP of Client Services, identified three key global markets that luxury retailers should engage online. With global Internet and smartphone adoption skyrocketing-and B2C e-commerce sales hitting stratospheric heights year after year-luxury brands can ill-afford to sit on the sidelines, Whiteman says.
Engaging these thriving emerging markets, especially in their languages of choice, generates immediate and sustained sales growth. Read more at Retail Merchandiser.