Manufacturers and brands must leverage data, analytics and language to understand local customer behavior, and use them to drive assortment localization and allocation efforts, writes MotionPoint EVP Craig Witt in a column for Manufacturing.net.
Witt presents additional best practices to help companies form authentic relationships with global customers, including:
Working closely with local partners
Providing content in the preferred languages of international customers
Using customized content for specific markets—but sparingly
Leestijd: 1 minuten
MotionPoint
13 november 2018
