Many manufacturers use “lean” principles to maximize efficiency and output. This popular do more with less philosophy often impacts a marketing team’s ability to engage global customers online, writes Craig Witt in Manufacturing Business Technology.
That creates a gap that can put brand awareness, customer trust and revenues at risk. But using a turn-key website translation solution can eliminate in-house operational complexity, effort, and wildly reduce costs.
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MotionPoint
16 oktober 2017
