Website translation helps e-retailers serve customers in global markets, a MotionPoint executive recently told Retail Merchandiser, but to really boost sales, brands should leverage cultural fluency.
'Cultural fluency' geeft aan dat men begrijpt welke culturele verschillen van invloed zullen zijn op merkperceptie en aankoopbeslissingen", legde Craig Witt, EVP bij MotionPoint, uit.
Witt outlined several ways to leverage this intelligence, including:
Catering to market-specific concerns, such as online privacy
Understanding regional search engines, to maximize regional SEO
Leestijd: 1 minuten
MotionPoint
20 september 2017
