Successfully serving online customers in global markets takes more than mere translation, writes MotionPoint EVP Craig Witt in “The Marketing Insider” column at MediaPost. It also requires fluency in a market’s culture nuances.
This means using locally-relevant translations called localizations and understanding a market’s buying habits—including its preferred payment platforms, Witt wrote.
Witt provided additional insights in the article, including:
Understanding the importance of mobile in global markets, and translating your content for this mission-critical channel
Providing an authentic, fully immersive localized website experience, including translated graphics and PDFs
Ensuring that messaging and content are “in sync” across all global websites and languages
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MotionPoint
19 december 2017
